Amika The Kure Bond Repair Shampoo that luxuriously lathers and is clinically proven to repair and strengthen damaged strands due to everyday stressors, heat and chemical treatments. Made especially for those looking to strengthen hair and reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments.

Why It's Special: Build a bond that lasts! This shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.

- Claims: 87% more repair*, 55% less breakage*, 2x stronger* hair after one use.

*Compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage.

- Innovative Bond Cure Technology: Packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.

- Plant Butters and Vegan Proteins: Formulated with both plant butters and vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, and can provide keratin-like benefits from a plant source.

Massage shampoo through wet hair, shampoo twice and rinse. For best results, follow with the Kure Bond Repair Conditioner, then The Kure Multi-Task Repair Treatment.